Case Study: Xtrutech

Working alongside Xtrutech’s in-house marketing manager, I provided a wide range of creative support designed to strengthen their brand presence both online and at major industry events. My role focused on delivering clear, consistent and technically accurate design that reflected the company’s reputation as a global leader in twin-screw extrusion technology.

A key part of this partnership involved designing multiple large-scale exhibition stands — high-impact layouts that communicated Xtrutech’scapabilities at a glance while meeting the practical demands of trade-show environments. Each stand was built around strong product imagery, clean typography and a confident use of their brand colours to ensure visibility and professionalism on a busy show floor.

To support their wider marketing activity, I produced a comprehensive product and services brochure — a detailed technical document showcasing Xtrutech’s equipment, features and specifications in a format that’s easy for customers to use. This included careful layout planning, product hierarchy, image treatment and clear data presentation to ensure the information was accurate and accessible.

I also created a new white-only version of the Xtrutech logo, giving the brand greater flexibility across exhibitions, merchandising and digital platforms. This update allowed for stronger contrast and cleaner application across a range of materials. Alongside this, I designed branded notebooks and other supporting collateral to help enhance their professional presence at meetings, events and customer visits. Together, these projects gave Xtrutech a cohesive suite of marketing assets — from exhibition graphics to technical literature — that strengthened their brand consistency and supported their ongoing sales and promotional activity.